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From a humble village to a cosmopolitan city and a travel hub. Dubai has transformed from a humble fishing village to one of the most cosmopolitan and innovative cities in the world today. Tracing its origins back to 3,000 BC, Dubai's inhabitants made their livelihood from fishing, pearl diving, boat building and sea trading, before the discovery of oil in the late 1960s. In 1971, Dubai joined its neighbours to form the United Arab Emirates, safeguarding the area's prosperity.

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Buggy Safaris

Head off-road with Dune Buggy Dubai to discover the thrills of the desert. You can find activities to suit whatever level of adventure you crave. The Morning Dune Buggy Safari features an early bird hour-long ride in your own open buggy. If you're looking for more, try the Evening Desert Safari. Here, you'll go dune bashing in a brand new Land Rover. After the drive, you'll sit down for live entertainment consisting of a traditional dance show. Food, beverages and henna painting enhance the experience with sand boarding and camel riding available to keep the excitement going until late at night.


Thrill-seekers can get their kicks at sea in JBR Beach, where Dubai’s latest toys are getting hearts racing. Flyboarding, also known as water jet-packing, sees adventure lovers fitted into a small board and strapped to a specially-made backpack that sucks up seawater, before spitting it back out, propelling the rider into the air. If you have never tried it before, no worries. Even beginners will be able to manoeuvre themselves around the marina – just be prepared to make a splash crash-landing the first few attempts.


From chic outdoor shopping precincts to super-sized city malls, there’s no better place to indulge in retail therapy than Dubai. And it’s not just the shopping that attracts; there’s also ice rinks, ski slopes, fabulous cinemas, spas and restaurants districts to keep you entertained. Take in the attractions of The Dubai Mall, Mall of the Emirates, City Walk and The Beach at JBR as a starting point.


Lavish gold jewellery, hand-woven fabrics, oud fragrances and bargain knick-knacks — you'll find it all in our bustling souks, or Arabian markets. While the emirate lives up to its reputation as a thriving modern city, the souks have been a crucial part of daily life and trade for centuries. For an immersive cultural experience, visit the gold, spice, perfume and textile souks in Dubai's historical neighbourhoods of Deira and Bur Dubai and, for a modern take, visit Souk Madinat Jumeirah or Souk Al Bahar.

Dubai International Airport (DXB)
The Dubai International Airport, Dubai

Dubai International (DXB) is located four kilometres (2.5 miles) southeast of Dubai. Transportation from the airport is possible by taxi, bus or metro. The airport consists of three passenger terminals. Taxis are provided by the government-run Dubai Transport airport taxi, where each cab is meter-run. Buses arrive and leave from stands opposite Terminal 1, 2 and 3. For up-to-date routes and times, and to plan your journey, please visit the Roads and Transport Authority(RTA). You will need to buy a Nol transit card in advance, since you can’t pay cash to the driver. You can also take the metro to and from the airport. The metro runs at ten-minute intervals and stops at various stations located across the city.

Dress code and customs

Dressing in public Dubai is a cosmopolitan city that is a melting pot of diverse cultures and religious faiths. All attires and cultural preferences are generally acceptable. Swimwear is permissible on beaches, pool and spa areas and for water-based entertainment, but is not considered appropriate in areas such as business districts and shopping malls. It is pertinent to note that in the more historical quarters of the city and places of religious worship, dressing conservatively is appreciated. In mosques, clothing that covers shoulders, arms and legs and head scarves for women, are required. Displays of affection Local tradition provides that handshakes should be initiated by women as a sign of respect, and that public displays of affection are kept to a minimum. Holding hands is acceptable; but kissing and hugging in public areas is not permitted. Drinking alcohol Alcohol is served in licensed establishments such as hotels, bars and specialised shops to those over 21 years of age. However, drunk and disorderly conduct, as well as drunk driving are not acceptable. Use or possession of illegal drugs is also strictly prohibited.

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